Skratch Labs

Every year, Skratch Labs - known and adored by pro athletes around the world for their natural exercise hydration mixes (and their hyper interesting, fearless leader, Allen Lim) - asked for my assistance with their annual April Fools' Day prank. So we put our heads together and turned out Skratch's SUPER COOL, CUTTING EDGE NEW PRODUCT - Skratch Abs : a temporary tattoo kit that gives users instant 6-packs without the difficulties of hard work and exercise.

For only $19.99 fans around the world could order their own kit for ONE DAY ONLY. It was an instant hit and sold out within hours.

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