In the early 90’s, Sprite was a brand known for its unity with hip-hop culture. In an effort to refresh this relationship and re-establish consumer faith in Sprite’s alignment with the hip-hop movement, the brand's website, packaging, and social media content were redesigned (and the associated content heavily curated) to push high-quality rap content front and center.
Role: Art Director + Photographer
Team: Mark Montgomery, Senior Art Director
In the early 90’s, Sprite was a soft drink beverage brand known for it’s unity with hip-hop culture. In an effort to refresh this relationship and reestablish consumer's faith in Sprite’s hip-hop sense, the website, packaging and social media were heavily curated to feature high quality rap content.
[I worked on the photography & styling for this amazing pitch. Dream team to the max.]