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Sprite

In the early 90’s, Sprite was a brand known for its unity with hip-hop culture. In an effort to refresh this relationship and re-establish consumer faith in Sprite’s alignment with the hip-hop movement, the brand's website, packaging, and social media content were redesigned (and the associated content heavily curated) to push high-quality rap content front and center.

[I worked on the photography & styling for this amazing pitch. Dream team to the max.]

Sprite Pitch

In the early 90’s, Sprite was a soft drink beverage brand known for it’s unity with hip-hop culture. In an effort to refresh this relationship and reestablish consumer's faith in Sprite’s hip-hop sense, the website, packaging and social media were heavily curated to feature high quality rap content.

[I worked on the photography & styling for this amazing pitch. Dream team to the max.]

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